If you needed any more proof that the age of dead-tree books is over take a look at these alarming style changes at Ikea: the furniture manufacturer's iconic BILLY bookcase - the bookcase that everyone put together when they got their first apartment and, inevitably, pounded the nails wrong into - is becoming deeper and more of a curio cabinet. Why? Because Ikea is noticing that customers no longer buy them for books. This isn't quite the canary in the coal mine - think of it as a slight tickle in the mine foreman's throat - but all signs are pointing to the end of the physical book. There are plenty of analogs to this situation. When's the last time you saw a casette tape rack sold outside of Odd Lots? What about the formal "stereo cabinet" with plenty of room for records? What about Virgin Megastores?
sabato 10 settembre 2011
The End Of Books: Ikea Is Changing Shelves To Reflect Changing Demand
If you needed any more proof that the age of dead-tree books is over take a look at these alarming style changes at Ikea: the furniture manufacturer's iconic BILLY bookcase - the bookcase that everyone put together when they got their first apartment and, inevitably, pounded the nails wrong into - is becoming deeper and more of a curio cabinet. Why? Because Ikea is noticing that customers no longer buy them for books. This isn't quite the canary in the coal mine - think of it as a slight tickle in the mine foreman's throat - but all signs are pointing to the end of the physical book. There are plenty of analogs to this situation. When's the last time you saw a casette tape rack sold outside of Odd Lots? What about the formal "stereo cabinet" with plenty of room for records? What about Virgin Megastores?
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