Self-Publishing Site Helium Raises Another $10 Million

Self-publishing content company Helium has raised another 10 million in debt financing according to a�SEC filing from earlier today. Listed on the the filing are President Mark Renalli, and board members Ann Bushell and John Paloian from RR Donnelly, Joseph Farrelly of Interpublic Group, Anne Kennedy of Beyond Ink, Steve Pogorzelski, David Weild IV and William Huff. There is no indication of who invested on the SEC form. Sort of like a proto-content farm, Helium writers get paid to write "How to" guides on subjects ranging from "How to get physically ready for Marine Basic Training" to "How to change back to Yahoo! Mail Classic"�(wow).

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